The Value Creators

The Value Creators

Enablement Capitalism, Part 2: Why Now?

New complexity, new aspirations, new technology, new organizations.

Hunter Hastings's avatar
Hunter Hastings
Jan 28, 2026
∙ Paid

In Part 1, I argued that capitalism is shifting from selling outputs (products and services) to increasing what customers can accomplish. Enablement becomes the currency. Enterprises move from producer space into customer space to build scaffolding for customer progress.

The obvious next question is: why now? Why does enablement feel like the center of g…

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